I love these cables and often re-order to keep replacing my previous stock. As someone who uses these very frequently in many applications longevity is key. I have always found these to be such excellent build quality and since using them i never have issues like a broken hot or cold connection weakening the signal or crackles and pops etc like other budget brands. In my opinion this is the biggest 'value' these cables provide, with the systems i use these are definitely not my 'weakest link' as such, and therefore it would be pointless for me to look at any other brands. keep up the good work.