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When I first saw it on the Internet I was amazed how pretty it was. It pairs beautifully with my white Stratocaster, it looks pretty much as good in reality as on pictures.
The attachment points are a bit thinner than on the classic "brown Fender" strap, which makes it easier to attack strap locks etc. Feels solidly built overall, no complaints about quality.
Comfort-wise it is very comparable to the brown strap. It's not padded so probably not the best choice for very heavy guitars.
It's a tad on the expensive side but Made in Canada, which is rather unusual yet welcome to see. I really have to resist not getting the other colors as well.