I was looking for a guitar bag that would be lightweight, easier to handle than hard case but that would give proper protection. Gator provides the best option I could find and I am not disappointed! Some of my guitar cases couldn't fit my car trunk properly, weighed quite a lot, and every time I needed to take the instrument out of them, I needed to set the whole case somewhere to open the case.
Gator has handles that feel nice and are well-placed, the pockets are a plenty and easy to access. Every zipper feels high quality and they open easily. Shoulder straps feel comfortable and can be stored nicely.
I tried Reunion Blues guitar bag (which costs exactly the same), but Reunion didn't have any competition against Gator. The biggest pocket in Gator is big enough to store Line6 Pod Go (something Reunion bag couldn't do).
This is a extremely good guitar bag, with a price tag, but I'm already thinking about buying a second one for my other guitars. Only other option I was thinking is a double guitar bag of the same model.