Exclusive Products and Direct Imports
As early as 1985, we started buying products directly from manufacturers. This form of direct distribution allows us to offer the best possible prices to our customers.
Today, our long years of experience give us access to a pool of reliable manufacturers from all over the world.
On this page you'll find a list of our own brands as well as some manufacturers from whom we import products directly.
Why own brands?
The basic idea behind all our exclusive products is to add entry level products to existing product groups. We'd like to offer inexpensive alternatives that everyone can afford.
We don't build new factories. We buy from manufacturers who usually produce for renowned brand names but also make OEM versions under the label of the respective importer. In many cases, the same product is offered by one or sometimes several brands, albeit at a much higher price, because distributor margins, big dealer networks, and marketing costs must be covered by the product price.