I'm not going to lie, it was the purple burst the originally caught my eye but this guitar is so much more. Obviously it's colour is amazing and the deep dark purple back is beautiful. The overall finish is very high quality and with the steel frets I know I won't need to "fret" over them anytime soon. The 24 frets being a bit closer together makes a big a difference for people like me who weren't lucky enough to have fingers for days. As for the sound, I was very impressed with the diversity in sounds that this produces. The single coils have a light, almost accousticy sound, while the humbuckers have that beefiness that you crave. I did a side by side comparison with other humbucker containing brands and this beaut held it's own. Would highly recommend.