This strap is awesome. It looks great, is very comfortable and has all the length you could ever need.
Well, it says fender as has the cool two tone look. Too bad I use it with an SG (oops). I first tried one of these straps on a friends white Les Paul (oops again) and it did a great job and looked good, if you ignore brand etiquette. With a white SG (a pattern emerges) it looks stunning.
Length: The strap is as long as anyone could ever need. I am 186cm (6ft 1inch) tall and probably have more than half of the strap to give when adjusted to a good playing height. Granted, I am not a low slinger, but unless you are over two metres and like your guitar at your feet I can't see length ever being an issue.
Practicality and comfort:
There is a misconception that more padding means more comfort. This is nonsence, and here the strap is great. It is effectively two pieces of cloth folded over on eath other and appears to have no stretch.
More practical however is the underside material. It is some form of plastic. At first touch it feels like it would be a little slippy, causing issues yet the truth is very different. Once some weight is on it it is pretty grippy. My aforementioned SG is, as they all are, extremely top heavy. With this strap I am no longer worried about gravity related headstock damage. It really is that good.
Really the only con is that the paddles that attach to the strap lugs are a bit flexible and soft. Before I fitted strap locks the strap would come loose occasionally after sitting down with the guitar for a few minutes. Luckily this never caused any serious accidents though - but beware of this.
Verdict: unless you have issue with it saying fender (at which point I guess you wouldn't be here anymore anyway), buy it - just be careful when you have given it some slack or get some strap locks to go with it.