“Once Upon a time…”
We’ve heard these three words throughout our childhood again and again: almost all fairy tales begin with them. They tell us stories that are fictitious, ones that cannot be taken literally, but that contain a moral or a greater truth, something that can be universally understood. Fiction and reality (“truth”) enter into an exciting connection in fairy tales.
Tales of music and people…
At the beginning of April, the first Epic Stories motifs of our “Power of Music” campaign appeared in magazines. The four stories are all about the power of music: how it changes the world, conquers death, saves lives or brings people together. They tell about the soldier Jack Tueller, whose trumpet saves his life during World War II. Or by Carol who is sick with Alzheimer‘s and has forgotten everything except for the beloved songs from her childhood.
In the epic stories, music and literary elements combine to form a powerful duo: the power of words meets that of music (wordplay is not excluded)! This symbiosis enriches the text and invites deeper thought, reinforcing yet again that music is the language that everyone understands.
In the next few weeks we will tell you powerful and touching stories about music and people. Be curious. We want to start with our manifesto below ? our commitment to music. We wish you a lot of fun while browsing!
(stay tuned for more stories)