Have to say, before I bought lighting stands with bags from Thomann, I was used to stands going in the car/van and getting bashed about. I'm ow a convert to bags/cases.
While not padded, this bag stops the stand getting scratched and helps ensure the small parts don't get bashed or damaged.
The bag itself is well made, of decent quality material and has a draw-string closure at the top. I think this is better than a zipped bag - they inevitably end up breaking in my experience.
Not only does it protect the stand, but it looks good and makes them much easier to carry.
Well worth the small investment.