Well,...it is! Sturdy, good stitching, good carrying balance ( I guess it will depend on the type of guitar ), good padding and zippers.
I bought it to carry a Vester Rhoads ( Korean made ) and I can fit also a Maison Explorer ( also asian made ).
As for the Vester Rhoads it gets a little spacious on the sides, but overall the guitar sits well and can be carried without any issue.
And yes, better than some "major brands", who sometimes present us with a simple bag, with no padding, no back straps or lesser quality materials, at a high price tag.
The pockets are spacious with good zippers ( better than velcro, because we all know that velcro in the pockets has a strange effect on the picks we store inside - they tend to evaporate, or something...) and you cannot carry your whole gear, but you can fit a lot inside.
Affordable without being "cheap", this is a great bag.