This is genuine Fender branded strap and exceptionally high quality. The strap button fixing holes are secure. It is not the widest strap you can buy, but it is well padded and very comfortable. I use these straps on almost all my guitars. The quality of the material is good. Comfortable strap that does the job well.
For not a lot of money they are very good. Easily the most comfortable strap I have worn, plenty long enough and able to take the weight of my bass no problem. The leather ends are good quality, I use a "beer bottle" washer on all my straps and this is no exception. Hasn't came of or looked like it might. I will be buying more of these to replace some cheap nylons I have on other guitars.
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