I haven't tried too many banjo straps, but I can sure tell you that this is by far the most comfortable one I have put on!
Bearing in mind my instrument weighs a good 6kg or so (it's a Recording King RK35), this strap reduces most of the feeling of heaviness and gives you just the right amount of weight for stability and playability.
The strap looks cool, albeit slightly nondescript (it would be cool if the company could make other ones in colour!) , and it is definitely the strap equivalent of a pillow! :-)
Have already recommended it to my other string instrumentalist friends and they might get one for their instruments too!