I have had an interesting experience with different types of audio tables ranging from guitar cables, to microphone cables, etc. This one is by far the best cables I've had. It was a bit of a blind purchase as I did not know the brand quite well, but my risk paid off.
Quality of the cable is outstanding. Have been using it for more than a year and can't report any issues or damaged to it. Have traveled with and that hasn't caused any issues as well. It is also easy to fold and to put it in a bag to carry around - not a big fan of super heavy duty cable exteriors that are not flexible.
If you need a great cable that's durable and great in quality, definitely get a few of these cables for your recording studio - home or professional. It feels light, is very easy to fold and fits in well in a bag to taken with you where ever you go. The price of it definitely provides more than you might think you would get. Haven't heard about this brand before, but will definitely keep it mind for further cable related purchases. Awesome!