This is an exceptionally high quality, genuine Fender branded strap. The strap button fixing holes are very secure (even though I buy strap locks for all my guitars and basses, I would quite happily gig with this strap on it's own).
The strap is not the widest strap you can buy, but it is reasonably well padded and very comfortable.
The white and yellow colour scheme may not be to everyone's taste, but I don't particularly like black or dark straps, and I think this goes pretty well with a 'sunburst' finish guitar.
I'm not the world's greatest guitar player (I'm a drummer!) but this finishes off my (sunburst) Squier Strata nicely; it is very comfortable, extremely secure and looks good as well.
Don't bother saving a few quid for a cheap strap', this is worth the money.