I didn't want to insult my new Gibson guitar with a no-name strap. I was looking for strong durable leather, a broad strap to rest on my shoulder, just a little bit rough not to slide around but to stay firm and hold the guitar in position. No bouncing around, no elastic effects, but still soft. And I was looking for a colour to match the style and class of my guitar. And you know what? This strap nails it 100%. Didn't cost much, but it delivers exactly what I need.