{"id":436879,"date":"2020-09-02T17:55:00","date_gmt":"2020-09-02T15:55:00","guid":{"rendered":"https:\/\/www.thomann.de\/blog\/?p=436879"},"modified":"2020-08-25T14:07:52","modified_gmt":"2020-08-25T12:07:52","slug":"musica-y-diseno-las-portadas-de-discos","status":"publish","type":"post","link":"https:\/\/www.thomann.de\/blog\/es\/inspiracion\/musica-y-diseno-las-portadas-de-discos\/","title":{"rendered":"M\u00fasica y Dise\u00f1o: Las portadas de discos"},"content":{"rendered":"\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-436879 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/2014TheStrokes_IsThisIt_150414-3-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/2014TheStrokes_IsThisIt_150414-3-300x300.jpg 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/2014TheStrokes_IsThisIt_150414-3-150x150.jpg 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/2014TheStrokes_IsThisIt_150414-3.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/600px-Peppers-450x450-1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/600px-Peppers-450x450-1-300x300.jpg 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/600px-Peppers-450x450-1-150x150.jpg 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/600px-Peppers-450x450-1.jpg 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/2014Nirvana_Nevermind_150414-2-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/2014Nirvana_Nevermind_150414-2-300x300.jpg 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/2014Nirvana_Nevermind_150414-2-150x150.jpg 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/2014Nirvana_Nevermind_150414-2.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p style=\"text-align: center;\">Es curioso que cuando <strong>compramos un disco<\/strong>\u00a0la primera impresi\u00f3n que nos llevamos es <strong>visual<\/strong>: Antes de escuchar la primera nota del disco ya hemos visto la <strong>portada<\/strong>. Por eso es importante dedicarle la atenci\u00f3n necesaria al dise\u00f1o, tiempo y paciencia son dos ingredientes esenciales. Al fin y al cabo el objetivo es aportar un <strong>mensaje directo<\/strong> o <strong>indirecto<\/strong> sobre un disco entero en una sola imagen <strong>cuadrada<\/strong>. \u00a0?<\/p>\n<hr \/>\n<h3 style=\"text-align: center;\">Nacimiento de las portadas impresas<\/h3>\n<p>Para explicar los or\u00edgenes de algo que puede parecer tan obvio hoy en d\u00eda nos tenemos que remontar a los a\u00f1os <strong>30<\/strong>. Por entonces los discos ven\u00edan sin portada, pero al dise\u00f1ador gr\u00e1fico\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Alex_Steinweiss\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Alex Steinweiss<\/strong><\/a> se le ocurri\u00f3 una brillante idea. Trabajando como\u00a0<strong>director de arte<\/strong>\u00a0para\u00a0<strong>Columbia<\/strong> <strong>Records<\/strong> se dio cuenta de lo aburridas e insulsas que eran las fundas de los discos. Se convirti\u00f3 en el inventor de las\u00a0<strong>portadas<\/strong>\u00a0y padre del\u00a0<strong>dise\u00f1o discogr\u00e1fico<\/strong>. Le dio un nuevo\u00a0<strong>traje<\/strong> a las fundas cuadradas e influy\u00f3 hasta el d\u00eda de hoy en la industria discogr\u00e1fica con su acercamiento <strong>art\u00edstico<\/strong>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-435897\" src=\"https:\/\/www.thomann.de\/blog\/wp-content\/uploads\/2222\/07\/Alex-Steinweiss.jpg\" alt=\"\" width=\"500\" height=\"539\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Alex-Steinweiss.jpg 500w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Alex-Steinweiss-278x300.jpg 278w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Composiciones foto realistas y dise\u00f1o de arte por\u00a0<strong>Hipgnosis<\/strong><\/h3>\n<p>La <strong>agencia de dise\u00f1o <a href=\"https:\/\/en.wikipedia.org\/wiki\/Hipgnosis\" target=\"_blank\" rel=\"noopener noreferrer\">Hipgnosis<\/a><\/strong>, llev\u00f3 la idea de Steinweiss al siguiente nivel y marcaron tendencia a nivel internacional en cuanto a dise\u00f1o de portadas hablamos. Entre g\u00e9neros y estilos, las influencias eran numerosas, elementos de <strong>surrealismo<\/strong>, Dali, Duchamp, Bu\u00f1uel, etc. La leyenda se forj\u00f3 sobretodo tras colaborar con <strong>Pink Floyd<\/strong>, proyecto que les arroj\u00f3 m\u00e1s popularidad. after which they became more and more popular. Hay cientos de portadas conocidas que son obra de Hipgnosis. Para celebrar el<strong> 50 aniversario<\/strong>\u00a0se han organizado diferentes exposiciones:<\/p>\n<div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"vimeo-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iNTAgWWVhcnMgb2YgSGlwZ25vc2lzIEV4aGliaXRpb24gfCBCZXJsaW4gUHJvbW8iIHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL3ZpZGVvLzI5NjMyNTQ3OT9kbnQ9MSZhbXA7YXBwX2lkPTEyMjk2MyIgd2lkdGg9IjUwMCIgaGVpZ2h0PSIyODEiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYXV0b3BsYXk7IGZ1bGxzY3JlZW47IHBpY3R1cmUtaW4tcGljdHVyZTsgY2xpcGJvYXJkLXdyaXRlIj48L2lmcmFtZT4=\">\n<div class=\"brlbs-cmpnt-cb-preset-c\">\n<div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/www.thomann.de\/blog\/app\/uploads\/borlabs-cookie\/5\/vimeo_296325479.jpg')\"><\/div>\n<div class=\"brlbs-cmpnt-cb-main\">\n<div class=\"brlbs-cmpnt-cb-play-button\"><\/div>\n<div class=\"brlbs-cmpnt-cb-content\">\n<p class=\"brlbs-cmpnt-cb-description\">Est\u00e1s viendo un contenido de marcador de posici\u00f3n de <strong>Vimeo<\/strong>. Para acceder al contenido real, haz clic en el siguiente bot\u00f3n. Ten en cuenta que al hacerlo compartir\u00e1s datos con terceros proveedores.<\/p>\n<p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">M\u00e1s informaci\u00f3n<\/a> <\/div>\n<div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Desbloquear este contenido<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Aceptar el servicio requerido y desbloquear su contenido<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3><\/h3>\n<h3 style=\"text-align: center;\">Capturando el\u00a0<em>Zeitgeist<\/em>\u00a0en una portada<\/h3>\n<p>Los dise\u00f1adores est\u00e1n de acuerdo en que una portada tiene que tener algo que decir contra el contexto de su respectivo <strong><em>zeitgeist<\/em><\/strong> (el esp\u00edritu de la \u00e9poca actual). Elementos\u00a0<strong>provocativos<\/strong>, <strong>fotos<\/strong>\u00a0y\u00a0<strong>collages<\/strong>\u00a0pueden motivar las ventas. O dise\u00f1os ambiguos que den a multiples interpretaciones. Los que escogen este camino exprimen las posibilidades del mundo art\u00edstico como <strong>Andy Warhol,<\/strong> cuando combin\u00f3 los entonces florecientes conceptos de\u00a0<strong>comercializaci\u00f3n<\/strong>, producci\u00f3n en\u00a0<strong>masa<\/strong>\u00a0y el <strong>faranduleo <\/strong>con su arte\u00a0<strong>pop<\/strong>:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-435900\" src=\"https:\/\/www.thomann.de\/blog\/wp-content\/uploads\/2222\/07\/Warhol-3-covers.jpg\" alt=\"\" width=\"698\" height=\"232\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Warhol-3-covers.jpg 698w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Warhol-3-covers-300x100.jpg 300w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<h3><\/h3>\n<h3 style=\"text-align: center;\">Retratos para una conexi\u00f3n m\u00e1s personal<\/h3>\n<p>Por otra parte, a menudo hay una mayor conexi\u00f3n con el artista a trav\u00e9s del uso de fotos de retrato. Con solo un vistazo el fan puede llevarse una impresi\u00f3n de los<strong> gestos<\/strong> del artista, sus <strong>expresiones<\/strong> faciales, su sentido <strong>est\u00e9tico<\/strong>, y todo esto puede provocar la <strong>simpat\u00eda<\/strong> e <strong>identificaci\u00f3n<\/strong> del oyente. Sin mencionar el efecto de reconocimiento inmediato de un artista, bastante importante con el constante influjo de nuevos trabajos en el mercado.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-436879 gallery-columns-2 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Miles_Davis-Tutu_album_cover-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Miles_Davis-Tutu_album_cover-150x150.jpg 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Miles_Davis-Tutu_album_cover-300x300.jpg 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Miles_Davis-Tutu_album_cover.jpg 316w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/TheDoorsTheDoorsalbumcover-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/TheDoorsTheDoorsalbumcover-150x150.jpg 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/TheDoorsTheDoorsalbumcover.jpg 294w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Simon_and_Garfunkel_Bridge_over_Troubled_Water_1970-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Simon_and_Garfunkel_Bridge_over_Troubled_Water_1970-150x150.png 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Simon_and_Garfunkel_Bridge_over_Troubled_Water_1970.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Goat-Head-Soup-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Goat-Head-Soup-150x150.jpg 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Goat-Head-Soup-300x300.jpg 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Goat-Head-Soup.jpg 510w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3><\/h3>\n<h3 style=\"text-align: center;\">\u00a1Tiene que informar! O no&#8230;<\/h3>\n<p>Un elemento importante es el <strong>titulo del disco<\/strong>. A menudo los discos debut no tienen t\u00edtulo (disco hom\u00f3nimo). Esta puede ser una estrategia \u00fatil para ganar reconocimiento del p\u00fablico y consolidar la imagen de marca independiente.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-436879 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Joy-Division-Unknown-Pleasures-album-covers-billboard-1000x1000-768x768-1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Joy-Division-Unknown-Pleasures-album-covers-billboard-1000x1000-768x768-1-300x300.jpg 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Joy-Division-Unknown-Pleasures-album-covers-billboard-1000x1000-768x768-1-150x150.jpg 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Joy-Division-Unknown-Pleasures-album-covers-billboard-1000x1000-768x768-1.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/The-Beatles-Abbey-Road-album-covers-billboard-1000x1000-768x768-1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/The-Beatles-Abbey-Road-album-covers-billboard-1000x1000-768x768-1-300x300.jpg 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/The-Beatles-Abbey-Road-album-covers-billboard-1000x1000-768x768-1-150x150.jpg 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/The-Beatles-Abbey-Road-album-covers-billboard-1000x1000-768x768-1.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Pink-Floyd-Dark-Side-of-the-Moon-album-covers-billboard-1000x1000-768x768-1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Pink-Floyd-Dark-Side-of-the-Moon-album-covers-billboard-1000x1000-768x768-1-300x300.jpg 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Pink-Floyd-Dark-Side-of-the-Moon-album-covers-billboard-1000x1000-768x768-1-150x150.jpg 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Pink-Floyd-Dark-Side-of-the-Moon-album-covers-billboard-1000x1000-768x768-1.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Portadas \u00e9picas para pasar a la historia<\/h3>\n<p>Si hacemos lo comentado en el p\u00e1rrafo anterior, el dise\u00f1ador trabajar\u00e1 con mayor libertad\u00a0<strong>creativa <\/strong>al haber posicionamiento de\u00a0<strong>texto<\/strong>. Normalmente, las portadas libres de texto suelen ser discos de <strong>grupos bastante conocidos<\/strong> y <strong>estrellas internacionales<\/strong> que ya se han establecido desde hace tiempo como una marca independiente entre sus fans. La ventaja: si funciona, esa portada puede pasar al Olimpo de la historia de las portadas.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-4 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-4 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-4' class='gallery galleryid-436879 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Elephant_The_White_Stripes-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Elephant_The_White_Stripes-300x300.png 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Elephant_The_White_Stripes-150x150.png 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Elephant_The_White_Stripes.png 316w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/458.WilcoYankeeHotelFoxtrot_141013-1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/458.WilcoYankeeHotelFoxtrot_141013-1-300x300.jpg 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/458.WilcoYankeeHotelFoxtrot_141013-1-150x150.jpg 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/458.WilcoYankeeHotelFoxtrot_141013-1.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"293\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/In_the_Court_of_the_Crimson_King_-_40th_Anniversary_Box_Set_-_Front_cover-300x293.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/In_the_Court_of_the_Crimson_King_-_40th_Anniversary_Box_Set_-_Front_cover-300x293.jpeg 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/In_the_Court_of_the_Crimson_King_-_40th_Anniversary_Box_Set_-_Front_cover.jpeg 307w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Tratando con las emociones del consumidor<\/h3>\n<p>Normalmente el artista y su equipo tienen diferentes dise\u00f1os a escoger. La decisi\u00f3n final suele ser bastante arbitraria, pero, a prop\u00f3sito o por fuerza del subconsciente, hay que escogerla con el objetivo de atraer a compradores potenciales. Cojamos, por ejemplo, el disco hom\u00f3nimo de &#8220;<strong>Boston<\/strong>&#8221; (<strong>1976)<\/strong>. En la portada vemos una escena en la que aparecen unas <strong>naves espaciales en forma de guitarra. El El\u00a0<\/strong>guitarrista y compositor <strong>Tom Scholz<\/strong>, <strong>Epic Records<\/strong> y el manager <strong>Jim Charney<\/strong> decidieron que el ejercito de naves deber\u00eda estar protegiendo a la Tierra en vez de atacarle. El dise\u00f1o de la portada est\u00e1 en armon\u00eda con el aura de ciencia ficci\u00f3n que envuelve el disco.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-5 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-5 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-5' class='gallery galleryid-436879 gallery-columns-1 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/BostonBoston.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/BostonBoston.jpg 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/BostonBoston-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3 style=\"text-align: center;\">Los elementos en &#8220;Wish You Were Here&#8221; de Pink Floyd<\/h3>\n<p>Otro ejemplo de <strong>visualizaci\u00f3n expresiva<\/strong>, que da pie a muchas interpretaciones, es la portada del &#8220;<strong>Wish You Were Here<\/strong>&#8220;: Dos\u00a0<strong>especialistas de cine<\/strong>\u00a0d\u00e1ndose la mano; uno de los dos <strong>en llamas<\/strong>. Lo impactante es que no hay ning\u00fan tipo de retoque, el hombre estaba ardiendo de verdad durante la sesi\u00f3n de fotos. Los cuatro elementos quedan plasmados en la portada, <strong>fuego<\/strong>, <strong>agua<\/strong>, <strong>aire<\/strong>\u00a0y<strong>\u00a0tierra<\/strong>, implementado por unos detalles muy bien pensados, incluyendo el <strong>logo<\/strong> en la esquina derecha inferior ( as\u00ed como el envoltorio de\u00a0<strong>pl\u00e1stico<\/strong>). Una sesi\u00f3n as\u00ed, en los a\u00f1os 60 costaba\u00a0<strong>miles de d\u00f3lares<\/strong>, un esfuerzo que a menudo no se hace hoy en d\u00eda debido a los econ\u00f3micos costes del <strong>procesamiento de im\u00e1genes digital<\/strong>.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-6 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-6 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-6 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-6 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-6' class='gallery galleryid-436879 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Wish_You_Were_Here_album-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-6-435920\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Wish_You_Were_Here_album-300x300.jpg 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Wish_You_Were_Here_album-150x150.jpg 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Wish_You_Were_Here_album.jpg 535w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-6-435920'>\n\t\t\t\tthe front cover\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Wish_You_Were_Here_album_first_issue_vinyl_Pink_Floyd_black_plastic_wrap-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-6-435921\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Wish_You_Were_Here_album_first_issue_vinyl_Pink_Floyd_black_plastic_wrap-300x300.jpg 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Wish_You_Were_Here_album_first_issue_vinyl_Pink_Floyd_black_plastic_wrap-150x150.jpg 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/5\/2222\/07\/Wish_You_Were_Here_album_first_issue_vinyl_Pink_Floyd_black_plastic_wrap.jpg 316w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-6-435921'>\n\t\t\t\tthe plastic wrapping design\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>La m\u00fasica, el arte y el dise\u00f1o siempre han ido de la mano, bueno, por lo menos desde 1930&#8230;<\/p>\n","protected":false},"author":21,"featured_media":435937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tblog_post_audio_url":"","footnotes":""},"categories":[10690],"tags":[13988,13996,15444,13992,15446,15442,13986],"class_list":["post-436879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion","tag-arte","tag-artwork-es","tag-dibujo","tag-diseno","tag-diseno-grafico","tag-ilustracion","tag-portadas"],"category_colors":{"color_key":"inspire","css_classes":{"text":"cat-inspire","text_light":"cat-inspire-light","bg":"cat-bg-inspire","bg_light":"cat-bg-inspire-light","border":"cat-border-inspire","text_on_bg":"cat-text-on-inspire"}},"reading_time":{"minutes":4,"formatted":"4 min"},"_links":{"self":[{"href":"https:\/\/www.thomann.de\/blog\/es\/wp-json\/wp\/v2\/posts\/436879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thomann.de\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thomann.de\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/es\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/es\/wp-json\/wp\/v2\/comments?post=436879"}],"version-history":[{"count":0,"href":"https:\/\/www.thomann.de\/blog\/es\/wp-json\/wp\/v2\/posts\/436879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/es\/wp-json\/wp\/v2\/media\/435937"}],"wp:attachment":[{"href":"https:\/\/www.thomann.de\/blog\/es\/wp-json\/wp\/v2\/media?parent=436879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/es\/wp-json\/wp\/v2\/categories?post=436879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/es\/wp-json\/wp\/v2\/tags?post=436879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}