{"id":464745,"date":"2022-06-24T18:00:13","date_gmt":"2022-06-24T16:00:13","guid":{"rendered":"https:\/\/www.thomann.de\/blog\/?p=464745"},"modified":"2023-02-08T10:37:59","modified_gmt":"2023-02-08T09:37:59","slug":"stranger-things-kate-bushs-running-up-that-hill","status":"publish","type":"post","link":"https:\/\/www.thomann.de\/blog\/en\/inspire\/stranger-things-kate-bushs-running-up-that-hill\/","title":{"rendered":"Stranger Things: Kate Bush’s “Running Up That Hill” 37 Years Later in Top 10"},"content":{"rendered":"

The Netflix series “Stranger Things” is back for its fourth season. And how could it be otherwise, this series, charged with nostalgia, has resurrected “Running Up That Hill”, an ’80s pop classic catapulted to the Top Ten of the US Billboard 100, 37 years later.<\/strong><\/p>\n

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Music against the curse of the other side<\/h2>\n

In the new episode, Vecna’s main target is Max.\u00a0Hawkins’ gang discovers that Max’s only chance of escaping the mystical powers of the creature from the other side is to play his favorite song: “Running Up That Hill (A Deal With God)” by Kate Bush.\u00a0In a way, the song becomes the leitmotif. The mood matches perfectly with the aura of the ever-legendary singer with a clear voice.<\/p>\n

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Who is Vecna?<\/h2>\n

Social media, in particular, is full of memes from the show’s leading characters. The star is Vecna, the terrifying monster that wreaks havoc on Hawkins.\u00a0Vecna \u200b\u200blives backwards, feeding off people’s past traumas and guilt.\u00a0This causes him to experience his trauma in increasingly cruel ways until he violently kills her.<\/p>\n

Powered by TikTok’s new generation of fans<\/h2>\n

Kate Bush described Stranger Things as “(…) a fantastic and compelling series.”\u00a0The British singer, now 63, is delighted that the song is reaching a younger audience who weren’t even born when it was first released.\u00a0It has been promoted all over social media networks, in fact a 30-second version of the Stranger Things clip with Max and Vecna \u200b\u200bhas been published on TikTok.<\/p>\n

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Viral success of a timeless theme<\/h2>\n

The clip went viral, received millions of clicks in about a week, and was also used by users in more than 500,000 short videos on the music portal.\u00a0The videos show young people dressed as characters from the Netflix thriller, reenacting scenes or acting out their own scenes.\u00a0Running Up That Hill is about misfits and despair.\u00a0Timeless issues affecting teens in 2022 just as much as they did 37 years ago.<\/p>\n

Nostalgia is not dandruff<\/h2>\n

The rapid success of Kate Bush’s pop classic could be a signal to film, television and music producers.\u00a0After all, the tremendous rush that TikTok-enabled songs and scenes can unleash is combined with the potential to reach a whole new generation with songs from yesterday, here, and now.\u00a0Short clips with upbeat songs, between 30 and 60 seconds, are more likely to be used on TikTok as a template for user-generated clips than those of a radio-ready song length. Thanks to the youth-dominated format, it is possible to connect generations from different eras.<\/p>\n

Second life of music<\/h2>\n

In fact, “Stranger Things” is hardly the first film to focus on musical nostalgia. For example, “Guardians of the Galaxy” has older tracks like David Bowie’s “Moonage Daydream”, 10cc’s “I’m Not in Love”, The Jackson Five’s “I Want You Back” and many other classics. TikTok challenges and memes have brought many other old songs back to life and given them a second life.<\/p>\n

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Virtual interaction<\/h2>\n

The particularity of TikTok is the interactive aspect of favourite songs and musical heroes. For example, users can access the internal music library, add it to their creative videos, or perform alongside their favorite stars.\u00a0We are not talking about a streaming service like Apple Music, Spotify or Amazon Music.\u00a0It is about participating, about being there in the virtual space. This is an intergenerational opportunity that artists and music producers should not miss.<\/p>\n

Turning point that unites generations<\/h2>\n

Along with online exposure, TikTok also generates more radio and television station royalties for artists and publishers. Because despite the growing dominance of streaming, radio remains extremely important to music discovery and success.\u00a0And from the example of Kate Bush and the Netflix series Stranger Things, we see that the music of the old generation can be new for each next generation.\u00a0Just wrap it up properly, in either a 30-sec video or a Netflix series, with the right context. The fact that a song that hasn’t been played for decades suddenly reappears is even described by a Warner Music official as a “turning point”.<\/p>\n

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\"\"<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Read about how this series has resurrected “Running Up That Hill”, an ’80s pop classic, and brought it to the Top 10, 37 years later!<\/p>\n","protected":false},"author":30,"featured_media":464750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tblog_post_audio_url":"","footnotes":""},"categories":[10706,10676],"tags":[21086,14061,21084,21090,21092,19184,21094,21088],"class_list":["post-464745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertain","category-inspire","tag-1980s","tag-80s","tag-80s-music","tag-kate-bush-en","tag-running-up-that-hill-en","tag-series","tag-stranger-things-en","tag-tv"],"category_colors":{"color_key":"entertain","css_classes":{"text":"cat-entertain","text_light":"cat-entertain-light","bg":"cat-bg-entertain","bg_light":"cat-bg-entertain-light","border":"cat-border-entertain","text_on_bg":"cat-text-on-entertain"}},"reading_time":{"minutes":3,"formatted":"3 min"},"_links":{"self":[{"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/posts\/464745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/comments?post=464745"}],"version-history":[{"count":0,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/posts\/464745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/media\/464750"}],"wp:attachment":[{"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/media?parent=464745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/categories?post=464745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/tags?post=464745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}