{"id":360253,"date":"2019-04-02T10:20:04","date_gmt":"2019-04-02T08:20:04","guid":{"rendered":"https:\/\/www.thomann.de\/blog\/?p=360253"},"modified":"2019-04-03T17:03:04","modified_gmt":"2019-04-03T15:03:04","slug":"cheesy-music","status":"publish","type":"post","link":"https:\/\/www.thomann.de\/blog\/en\/inspire\/cheesy-music\/","title":{"rendered":"Cheese in Surround Sound, Tasty!"},"content":{"rendered":"

A recent Swiss study proves that\u00a0Emmental cheese that has been exposed to Hip-Hop music\u00a0during the fermentation process tastes better than cheese that was exposed to other genres of music or to no music at all.\u00a0??<\/strong><\/p>\n

It’s April 2nd, this is NOT an April Fool’s prank, let us explain below…<\/strong><\/p>\n

#ThePowerOfMusic<\/strong><\/span><\/p>\n

???<\/p>\n

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The experiment was conducted by students of the University of Arts Bern<\/strong> and veterinarian and cheesemaker\u00a0Beate Wampfler<\/strong> who came up with the idea. The project was titled \u201cCheese in Surround Sound \u2013 a culinary art experiment<\/strong>\u201d.<\/p>\n

Eight wheels of Swiss Emmental<\/strong> cheese were individually exposed to different types of music<\/strong> or frequencies<\/strong> for 8 months, 24 hours a day<\/strong>, during the fermentation process.\u00a0<\/strong>The cheese wheels were placed in wooden crates<\/strong> and a speaker<\/strong> was attached<\/strong> to the bottom of each one<\/strong> where the sound waves pulsated through the cheese. The bacterial cultures<\/strong> in cheese are alive<\/strong> and therefore react to music<\/strong> and\u00a0to certain frequencies.\u00a0<\/strong>Who would’ve thought that the power of music<\/strong> also affected our food <\/strong>(or our bacteria, rather)!<\/p>\n

When it came time to taste the cheeses<\/strong>, a panel of scientists and culinary experts <\/strong>unanimously agreed that there were\u00a0differences in taste. The cheese that was exposed to hip-hop music<\/strong> (A Tribe Called Quest<\/strong><\/a>, to be specific) had the most unique flavour profile:\u00a0 fruity<\/strong> and distinct<\/strong> from the other samples.<\/p>\n

Sounds crazy right? Well, the Swiss take their cheeses very seriously. Watch these two videos<\/strong> for more details…\u00a0?<\/p>\n

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Before the taste test:<\/h3>\n
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After the taste test:<\/h3>\n
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You are currently viewing a placeholder content from YouTube<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>\n

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What do you think about all this cheese business? Was this experiment a complete waste of time? Would you pay more for a cheese that was exposed to hip hop music?\u00a0Is this article simply too cheesy for your liking? Leave us a comment!<\/p>\n

???<\/p>\n

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\"\"<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

This is by far the cheesiest article we have ever written at Thomann… but worth a read! Bon appetit!<\/p>\n","protected":false},"author":30,"featured_media":360828,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tblog_post_audio_url":"","footnotes":""},"categories":[10706,10676],"tags":[6918,6912,6916,6922,6914,6920],"class_list":["post-360253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertain","category-inspire","tag-bacteria","tag-cheese","tag-emmental","tag-flavour","tag-swiss","tag-taste"],"category_colors":{"color_key":"entertain","css_classes":{"text":"cat-entertain","text_light":"cat-entertain-light","bg":"cat-bg-entertain","bg_light":"cat-bg-entertain-light","border":"cat-border-entertain","text_on_bg":"cat-text-on-entertain"}},"reading_time":{"minutes":2,"formatted":"2 min"},"_links":{"self":[{"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/posts\/360253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/comments?post=360253"}],"version-history":[{"count":0,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/posts\/360253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/media\/360828"}],"wp:attachment":[{"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/media?parent=360253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/categories?post=360253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/tags?post=360253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}