{"id":148233,"date":"2018-05-02T18:28:56","date_gmt":"2018-05-02T16:28:56","guid":{"rendered":"https:\/\/www.thomann.de\/blog\/?p=148233"},"modified":"2018-07-19T10:58:27","modified_gmt":"2018-07-19T08:58:27","slug":"the-power-of-music","status":"publish","type":"post","link":"https:\/\/www.thomann.de\/blog\/en\/inspire\/the-power-of-music\/","title":{"rendered":"The Power Of Music"},"content":{"rendered":"<p style=\"text-align: center;\">The right song can wipe away tears, overthrow regimes and trigger memories. <strong>The Power of Music<\/strong>\u00a0focuses on how much music can create change. The motifs of this ad campaign inspire reflection, question constructs, address current discourses and always resonate with a certain ambivalence: It connects people with its ability to destroy walls (whether physical or spiritual is left to chance).<\/p>\n<p style=\"text-align: center;\">How can the power of music be explained? Quite simply: music is the only language that everyone understands, it does not work through the mind, but through emotions.<\/p>\n<p style=\"text-align: center;\">Together with the <strong>Berlin agency<\/strong> <a href=\"https:\/\/www.dundp.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Dirk &amp; Philipp<\/strong><\/a>, we worked on implementing this message in various media. The &#8220;phases&#8221; that have been implemented in various media are listed below. Just click on them, they contain all kinds of background information&#8230;<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\">The Four Chapters:<\/h2>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-148233 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/1.--300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-155233\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/1.--300x300.png 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/1.--150x150.png 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/1.-.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-155233'>\n\t\t\t\t1. Iconic Symbols &#8211; Graphics, Symbols &#038; Astronauts\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/2.--300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-155232\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/2.--300x300.jpg 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/2.--150x150.jpg 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/2.-.jpg 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-155232'>\n\t\t\t\t2. Musicians&#8217; Insights &#8211; Clich\u00e9 or Truth?\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/3.--300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-155231\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/3.--300x300.png 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/3.--150x150.png 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/3.-.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-155231'>\n\t\t\t\t3. Epic Stories &#8211; Of People &#038; Music\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/4.--300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-155230\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/4.--300x300.png 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/4.--150x150.png 150w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/05\/4.-.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-155230'>\n\t\t\t\t4. Animal Video Clips &#8211; &#8220;Music makes you popular&#8221;\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p style=\"text-align: center;\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-154211 size-full aligncenter\" src=\"https:\/\/www.thomann.de\/blog\/wp-content\/uploads\/2018\/06\/Manifest-2183x981px.jpg\" alt=\"\" width=\"2183\" height=\"981\" srcset=\"https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/06\/Manifest-2183x981px.jpg 2183w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/06\/Manifest-2183x981px-300x135.jpg 300w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/06\/Manifest-2183x981px-1024x460.jpg 1024w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/06\/Manifest-2183x981px-768x345.jpg 768w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/06\/Manifest-2183x981px-1536x690.jpg 1536w, https:\/\/www.thomann.de\/blog\/app\/uploads\/sites\/3\/2018\/06\/Manifest-2183x981px-2048x920.jpg 2048w\" sizes=\"(max-width: 2183px) 100vw, 2183px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Power of Music campaign is like no other, read and find out why&#8230;<\/p>\n","protected":false},"author":30,"featured_media":155268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tblog_post_audio_url":"","footnotes":""},"categories":[10676],"tags":[],"class_list":["post-148233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspire"],"category_colors":{"color_key":"inspire","css_classes":{"text":"cat-inspire","text_light":"cat-inspire-light","bg":"cat-bg-inspire","bg_light":"cat-bg-inspire-light","border":"cat-border-inspire","text_on_bg":"cat-text-on-inspire"}},"reading_time":{"minutes":1,"formatted":"1 min"},"_links":{"self":[{"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/posts\/148233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/comments?post=148233"}],"version-history":[{"count":0,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/posts\/148233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/media\/155268"}],"wp:attachment":[{"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/media?parent=148233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/categories?post=148233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thomann.de\/blog\/en\/wp-json\/wp\/v2\/tags?post=148233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}