The right song can wipe away tears, overthrow regimes and trigger memories. The Power of Music focuses on how much music can create change. The motifs of this ad campaign inspire reflection, question constructs, address current discourses and always resonate with a certain ambivalence: It connects people with its ability to destroy walls (whether physical or spiritual is left to chance).
How can the power of music be explained? Quite simply: music is the only language that everyone understands, it does not work through the mind, but through emotions.
Together with the Berlin agency Dirk & Philipp, we worked on implementing this message in various media. The “phases” that have been implemented in various media are listed below. Just click on them, they contain all kinds of background information…
The Four Chapters: